At the new ad agency Ability Machine in Nashville, creatives have access to a full suite of tools ranging from podcasting and photography studios to lighting equipment and design software. They also ...

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story ...

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...

Campaigns rarely fail in obvious ways. Most begin with a promising lift: Engagement is high, click-through rates spike, and the media plan is working as expected. But within a matter of days, the ...

Daniel Walton landed a creative strategist role at Meta after 20 years in advertising. He balanced agency work with travel breaks to prioritize work-life balance and personal growth. At Meta, Walton ...

Advertising agency giant Omnicom's $9 billion merger with fellow ad firm Interpublic Group officially got over the line last week. Now come the "synergies." Omnicom CEO John Wren said in media ...

In a far-out pitch to land an ad industry job after graduation, four VCU Brandcenter students looked 120,000 feet up to get ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

At Barker, a New York City-based creative agency, staff diversity is viewed as a competitive advantage, not just a social justice concern. The company, with average annual revenue of $14 million over ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...

The Ability Machine describes itself as a studio “powered by neurodiverse minds” that turns creativity “into both purpose and a paycheck for adults with varying abilities.” So far, Ability Machine has ...