The Interactive Advertising Bureau (IAB) has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech, and legal experts. The ...
While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...
In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest ...
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