Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Two years ago next week, Adobe announced it was purchasing the ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Adobe Marketing Cloud Extends Digital Experiences to Physical World; New IoT SDK Enables Personalized Experiences Across New Touch Points The new Adobe Experience Manager Screens enables marketers to ...

Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes Adobe Analytics, Adobe ...

Adobe still has its head in the clouds, but it looks like that's a good thing. As Adobe Summit, its yearly marketing conference, begins in Las Vegas, Nevada, Adobe unveils two new "clouds," which in ...

After a record-breaking quarter, Adobe announced an upgraded Marketing Cloud and a host of new product features and integrations on Tuesday. Smart Tags for Adobe Marketing Cloud helps marketers find ...

Adobe unveiled a new dynamic tag management capability for Adobe Marketing Cloud to streamline the process for tagging content to be measured and optimized across web properties. The new functionality ...

Adobe Marketing Cloud Extends Web and Mobile Optimization Capabilities to Marketers across Organizations SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced a major update to Adobe® ...

Advertising is the lifeblood of much of the video watched today, and it works best when the wants and needs of all three parties involved—programmer, advertiser, and viewer—are effectively realized, ...

With customers browsing across devices, the challenge of consistently marketing to them whatever device they are using is one of the biggest to currently face the industry. Consumers want a seamless ...

Adobe and Microsoft have established a new partnership to integrate the Adobe Marketing Cloud with Microsoft Dynamics CRM. This move will help organizations integrate their sales and service ...

Adobe announced the launch of its new Experience Cloud, which will integrate with the company’s Creative and Document Cloud offerings to better the customer experience. The company also unveiled ...