Apple Vision Pro is Apple's first wearable headset device, offering a mixed reality experience. Vision Pro with M5 chip is ...

The latest Vision Pro headset boosts processing power and improves comfort. Photo: Leander Kahney/Cult of Mac A chaotic rollout, undertrained staff and a $3,500 headset nobody could sell: a new book ...

A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce directly contributed to the disappointing launch of the Apple Vision Pro in ...

A new report provides an insider’s view of the Vision Pro launch at Apple stores, describing it as “a fiasco” in many of them. It also claims that while the Vision Pro launch was particularly ...

To roll out its new mixed-reality headset, the Vision Pro, Apple devised a plan almost as intricate as the device itself. In January 2024, Apple summoned hundreds of retail employees to its campus in ...

The Wall Street Journal and other outlets have reported that Apple is struggling to sell the Vision Pro, a futuristic ...

Apple wants you to step into a virtual world, while Snap wants you to stay in the real one. Here's how their very different approaches to spatial computing compare.