The results of a 2024 MARU/Matchbox and Claritas study show radio advertising is a brand’s best friend, boosting both brand awareness and engagement. The study focused on a two-month AM/FM radio ...

In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM). Many of these brands mistakenly believe that their ...

Pocky has registered the biggest increase in advertising awareness in Singapore for the month of December of all the brands we track in the market. Data from YouGov BrandIndex, which tracks consumer ...

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing ...