Robin Bloor – author of a number of books like Cloud Computing for Dummies, Management for Dummies, Words You Don't Know, The Electronic Bazaar – and Chief Analyst and Co-founder of the Bloor Group, ...

What can big data do for marketers? How about letting them know each of their 10 million customers’ individual favorite sports teams? Or where they like to go on vacation? Or how they prefer to spend ...

The current form of analytics frequently involves an end-user using a spreadsheet application. The trouble is that information is often slow coming in and may not contain all relevant data, and the ...

In this era of big data and sophisticated analytics those tortured souls whose job it is to explain and inform have a big problem: How to to make understandable and actionable what the data reveals.