It is one feat to create a viral sensation but it is another to completely master it. And Lizzie Waley, the founder of Sundae ...

Sundae Body, a body care brand chosen by Walmart to join its accelerator program, has hit the shelves of the retailer’s 1,800 locations, as well as online. The body scrub features exfoliants to help ...

Beauty founders are divided over the rise of product dupes, with some calling them a compliment to innovation and others warning they amount to theft that harms small brands.