“Since captchas kick in after the fake click has already occurred, it doesn't matter if the visitor is a human or a bot, you've already been charged by the ad network,” said Trey Vanes, Polygraph’s ...

With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic ...

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual ...