Customer Lifetime Value (CLV) is a crucial metric for businesses as it helps decision-makers see their customers through the prism of a long-term relationship, rather than a single transaction. It’s ...

A series of weekly videos shared on Facebook generated 15 new customers for you over the course of a month. Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet.

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Customer lifetime value (CLV) is a metric that indicates just how much revenue companies can expect from each customer over the span of their business relationships. The frequency of orders and the ...

One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. If you are going to take this challenge on, the key formula you will need to know is the ...

(By Rick Fink) Business owners, especially when dealing with advertising, seldom factor in the lifetime value of gaining one new customer. The same, unfortunately, may be said about advertising reps ...