Inside the design‑obsessed strategy driving Cadence’s 50 percent repeat sales rate

The travel container brand’s commitment to going deep on design has nurtured a community that’s as invested in the process as the product.
Fast Company

These tiny toiletry containers have developed a cult following. Here’s why

Most people aren’t emotionally attached to their travel toiletry bottles. But most travel containers don’t look like tiny works of art. Steph Hon, the founder of Cadence, spent years developing a ...
CNN

Cadence’s cult-favorite travel capsules are now available in more sizes

Since launching in 2020, Cadence has sold 1.5 million capsules while also steadily raking in glowing reviews, not to mention celebrity devotees like Mandy Moore and Mindy Kaling. Equal parts tidy and ...
Time

Beauty on the Go

SPECIAL MENTION: Packing a travel toiletry bag can be a bit like assembling a jigsaw puzzle. Cadence capsules are reusable travel-sized hexagonal containers that snap together magnetically, reducing ...