Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and ...

ClusterAPI simplified Kubernetes provisioning, but operations remain complex. Teams still must correlate fragmented signals ...

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...

In April 2026, DIRECTV Advertising announced it had expanded its relationship with LiveRamp by integrating LiveRamp’s Conversions API Hub into DIRECTV’s advertising platform, enhancing closed-loop ...

While there has been a lot of debate on what “open” means, what everyone in technology can agree on is that open standards are one of the key drivers of industry growth and prosperity. Open technology ...

When new Afghan refugees arrived in Minnesota at the end of 2021, CAPI USA was not prepared, CEO Ekta Prakash says. The nonprofit’s budget had already closed for the year. But there were 250 ...

MINNEAPOLIS, Minnesota — On Communities that KARE, we introduce you to the people, organizations, and businesses making a difference. This week we're featuring CAPI USA, formerly known as the "Center ...