From Video Partners to Search, fraud exposure isn’t equal. Learn where invalid clicks spike and how to shift toward higher-intent traffic.

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

That Google is the dominant force in web and mobile search won’t surprise you. What might, though, is that roughly two thirds of the searches on Google never leave the search results page. That is, ...

Want to get more out of your Google Ads account while keeping your budget in check? Then you need to know what’s actually working. But the default views in the Google Ads interface won’t always tell ...

Marcus Tober at Semrush, a respected search marketing platform, published a new zero-click study that puts zero clicks across Google on average at 25% of all searches or 26% on desktop and 17% on ...

Google published an article aiming to debunk claims by SparkToro that only 35% of searches resulted in a click. Google contradicted those assertions with facts about the real-world context of searches ...

In “Google and click fraud: As wholesome as milk?” in December and “Click Fraud: Is Google fighting the wrong battle?” last month, I dissected and analyzed Shuman Ghosemajumder’s Power Point slide ...

Clicking on a Google ad can be like gambling, except that there are no winners in the game. Land on a legitimate website, and you’ve fed the algorithm info about what ads to keep serving you. End up ...

Last night, Google responded to the zero click study that said 65% of searches end up without a click. The Google blog post basically summed up what I wrote (thanks for the link) but added some data.

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.