So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

Before jumping on in we have one question on our minds: what is an optical illusion? Optical illusions are visuals that tend to be deceptive to the eye and brain. This is based on numerous factors ...

Perception researchers have long known about the structural and functional features that differentiate our central vision from our peripheral vision. The central (or foveal) region of our retinas are ...

A color illusion that strongly induces color contrast effect has been found by a research team at the Toyohashi University of Technology Department of Computer Science and Engineering, and Electronics ...

Tom has a Master's degree in Journalism. His editorial work covers anything from archaeology and the environment to technology and culture. Tom has a Master's degree in Journalism. His editorial work ...

We're captivated by optical illusions of all kinds, whether they're accidental or created intentionally to trick our perception. And if they generate a nerdy debate about colour, all the better. Over ...

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This fruity optical illusion tells viewers if their eyes are in denial. Japanese psychologist Akiyoshi Kitaoka went viral on Twitter in 2018 after posting a photo featuring a medley of strawberries ...

A mind-blowing optical illusion claims to turn you colorblind with viewers challenged to stare at the image during a 50-second test. A TikToker shared the trippy illusion in a video that has racked up ...

When The Dress went viral in 2015—driving tens of millions of online onlookers into existential conniptions over whether the garment was blue and black or white and gold—it didn't just break the ...

Here's a novel way to reduce racism: Convince people their skin is darker than it really is. No need to break out the tanning booth. A new study finds that an illusion that makes people feel that a ...