As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

Opinions expressed by Entrepreneur contributors are their own. Adept and nimble leadership is essential in today’s fast-paced and ever-changing business world. Those in such positions are responsible ...

Reviewed by Robert C. KellyFact checked by Suzanne KvilhaugReviewed by Robert C. KellyFact checked by Suzanne Kvilhaug An inferior good is an economic term that describes a good whose demand drops ...

The comprehensive guide reinterprets classical consumer behavior theories, including the Technology Acceptance Model, Prospect Theory, and Network Externalities through a digital lens. Professionals ...

Accounting procedures may baffle you, and legal statutes may daze you, but if you're like many small-business owners, the one facet of your business that you can comprehend and that sustains your ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. As artificial intelligence and algorithmic ...