Marketers may not fully understand the benefits of measuring each branded touchpoint. They have an infinite aversion to risk and the industry has therefore been slow to adopt new cross-channel ...

First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers As one of the most ...

Ad tech company AdTheorent announced today that it will incorporate data from research firm IHS Automotive into a cross-channel attribution solution linking mobile and desktop advertising to vehicle ...

3. Implement cross-channel attribution As a small business owner, it’s likely that you have limited time and a small marketing budget. For this reason, you want to make sure that you are spending your ...

GroupM is the only media agency cited in the report, titled "The Forrester Wave: Cross-Channel Attribution Providers, Q2 2012," which evaluated about 60 providers on 67 criteria judging their current ...

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for ...

Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS ...