TROY, N.Y.>> New custom bra store ZeBra Bras is opening soon in the Collar City. Located at 48 4th St. in downtown Troy, ZeBra Bras is taking a high-tech approach to bra-making. Instead of measuring ...

A Japanese boutique on Fifth Avenue in New York specializes in customized bras. The owner feels American women don't pay enough attention to the bra as a supportive device. There's a culture clash ...

It's no secret that finding a comfortably fitting bra can be difficult, often requiring multiple failed attempts. That's where the Braave system comes in, as it uses 3D printing and scanning ...

I've shared more of my bra woes around here than I probably should, my own Google-ability considered, but today I'm pretty excited to share an actual solution with you dolls--the genius custom bra ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

Have you always wondered why bra sizes have letters and numbers? Did you know bra designers use various sizing methods for different types of bras? Bra sizing can be confusing, so Honeylove breaks it ...

The standard sizing of bras as is can work for some women, but there's a huge variability in what breasts can look like. To Mona Zhang, 26, boobs are like snowflakes—no two are the same. Last year, ...

Add Yahoo as a preferred source to see more of our stories on Google. You finally decide to surrender Ol’ Reliable — the now-stretched, warped and threadbare bra that once was your favorite. It was ...

Bra sizing works by taking both cup and band into account. This results in a vast and varied range of bra sizes that can accommodate a broad scope of unique bodies. This also means that the ...

Heidi Zak thought she was going to revolutionize the way women buy bras. But two years after she launched her company, ThirdLove, she was still trying to attract customers. Getting women to shop for ...