The Convergence Of Meaning And Measurement In The Age Of AI

The growing priority around enabling trusted AI is forcing companies to revisit this divide and to take a more holistic approach.
Forbes

ISpot Acquires 605, A Data Measurement And Attribution Company

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

Is Google Analytics accurate? Why GA4 data isn’t always reliable (and what marketers should do)

WebFX reports that Google Analytics 4 data is often unreliable, missing insights due to browser blocks, impacting marketing ...
Frontiers

From Measurement to Impact: FAIR² Data Articles in Antennas and Propagation

FAIR principles are increasingly being adopted within the field of antennas and propagation to ensure that data is findable, accessible, interoperable and ...
The Hollywood Reporter

Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...
adexchanger

Nielsen’s Accreditation Reinstated, But Measurement Challenges Remain

In September 2021, the media industry received a wake-up call when the MRC suspended Nielsen’s accreditation for its national and local TV ratings services. This suspension came after it was revealed ...
MediaPost

Synthetic Data Is Rewriting The Rules Of Measurement

We operate in a world of increasing data privacy regulation, growing fragmentation across channels and ever-more complex media ecosystems. Against that backdrop, the demand for richer, more granular ...