We operate in a world of increasing data privacy regulation, growing fragmentation across channels and ever-more complex media ecosystems. Against that backdrop, the demand for richer, more granular ...

xpln.ai, a global attention intelligence platform, and TVision, which provides second-by-second, person-level data about how people watch TV, have formed a strategic partnership to transform granular, ...

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...

That shift, from retailer to cultural platform, is central to how Best Buy is pitching itself to brands. The company now ...

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...