Marketing service firm Validity has launched a new version of its flagship DemandTools product to help brands improve their data quality. The new iteration, the DemandTools V release, comes at a ...

Data collection and analysis presents a slippery slope for marketers, especially in today’s digital-driven world. Although ease of data collection is at an all-time high, nearly 25% of marketers don’t ...

The cloud-based solution is a separate, lower cost option to the full DemandTools suite and allows businesses to easily dedupe data within Salesforce, enabling teams to operate efficiently with ...

"DemandTools is one of the original pioneers of database quality management. We have been helping organizations solve their most pressing data quality challenges since 2000, and we're not letting up," ...

Validity, a provider of data quality and email marketing solutions, today launched DemandTools Elements, a cloud-based lower-cost option to the full DemandTools suite that allows businesses to ...

Validity, a provider of data quality and email deliverability solutions, outlined the new features and functionalities of DemandTools, a data quality solution that helps businesses clean data faster.

Since it was founded a little more than a year ago, Validity has been the proverbial chef in the kitchen, taking good care of the bacon that is customer data. Data is the new bacon, and Validity’s ...