July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

Direct mail budgets are rising in 2026—but marketers are learning that logistics is the real ROI lever. Lob’s State of Direct ...

The most effective marketing approach for any product or service is one that can be personalized to reflect the needs of customers. A well-managed direct mail campaign can meet this objective. Direct ...

Direct mail has proven again and again that it isn’t just surviving the digital era, it’s outperforming expectations. As marketers face rising acquisition costs, data privacy changes, and a growing ...

Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy. Chief Marketer talked with Michele Fitzpatrick, vice ...

"As direct mail spend increases, it becomes critical for marketers and operations leaders to optimize for cost, speed and quality," said Ryan Ferrier, CEO of Lob. "The teams seeing the strongest ...

New York, March 6, 2007 — In the wake of its release of benchmarks and best practices on creative in direct mail, "Getting Creative with Direct Mail," and its Platinum Sponsorship of the 29th Annual ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics (NYSE: QUAD) (“Quad”) announces a new technology platform for testing direct marketing that lifts response rates, increasing reliability and shortening ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...