Digital punch cards and geofencing are among the techniques operators are using to reach guests. "COVID really pushed consumers forward in their willingness to adopt a digital experience," said Yaqub ...

Those are tough odds for any one app to face, but it didn’t intimidate British fashion brand AllSaints or its Chief Innovation Officer James Reid. The company launched its new app in partnership with ...

Empowers Employees Across the Organization to Engage Customers on Their Preferred Channels and Drive Business Outcomes Customers expect organizations to meet them on their terms with communication ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Engaged customers are key to keeping your brand front-of-mind. Max Eaglen, director at Platform, offers five steps to help your message resonate with your audience Brands are complex things. They ...

Proactive engagement wins. Instead of just reacting on social media, build meaningful conversations for stronger customer relationships and brand loyalty. Timely responses matter. Meeting customers’ ...

The real challenge lies in keeping them engaged, satisfied, and loyal over time. Customer loyalty is not built through one-time transactions but through consistent, meaningful communication.

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

In today’s digital age, social media is indispensable for businesses looking to build their brand and engage with customers. The potential reach is immense with billions of users across platforms like ...

• Added a significant number of new customers to its roster of leading retail brands. “We set out to forge a new company with a focus on ‘engaging customers differently’ by delivering a Singular ...

Recently, my company had difficulty posting about particular economic events — such as unemployment numbers — due to the creative and compliance burden. The challenge was posting within enough time to ...

Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service. Members pictured from left to right [Image credit: Photos ...