Fast-food giants McDonald's, Burger King and Wendy's spark a viral “CEO taste test” trend as executives film themselves ...

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.

After McDonald's posted a widely mocked video of its CEO, competitors took to social media with videos, jokes and unrelated fights.

"Don't stop with the burgers, make the CEO of Ticketmaster try to buy concert tickets on his own website," one person wrote ...

McDonald's just dropped the massive Big Arch, while Burger King revamped the classic Whopper. I taste-tested both to see which fast-food burger reigns supreme.

Social media had some thoughts on a new video showing the CEO of McDonald's trying the fast food giant's newest burger.

Burger King seemingly shades McDonald's after CEO Chris Kempczinski's taste test went viral for all the wrong reasons.

McDonald's CEO Chris Kempczinski's video of himself tasting the chain's new Big Arch burger sparked a humorous rivalry on social media, with Burger King, Wendy's and A&W responding with their own ...

People called the burger boss's taste-test video "dystopian" and wondered if he was an “alien” encountering fast food for the first time.

Just a few short days later, as a (very) subtle jab, Burger King President Tom Curtis one-upped the Golden Arches restaurant in a new TikTok video posted by the chain, captioned, “Thought we’d replay ...