Cult of Mac

First benchmarks confirm MacBook Neo delivers the speed we hoped for

The first MacBook Neo benchmark scores confirm that it offers all the performance needed by entry-level computer users.

MacBook Neo and iPhone 17e first impressions: The return of cheap and cheerful

Apple is typically known for its pricey, premium products. Its latest releases have a different vibe.
New York Magazine on MSN

Apple Is Finally Making Cheap Computers

The $599 MacBook Neo is the company’s first true budget product. Why now?

MacBook Neo Can Only Drive One External Display at 4K 60Hz

Apple's new low-cost MacBook Neo is equipped with the A18 Pro chip that Apple first used in the iPhone 16 Pro, and it's the ...

Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy

Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.

Apple intros M5 Pro and Max MacBook Pros and its first new monitors in years

To go with the new MacBook Pros, Apple has also introduced a pair of new displays, its first monitor update since launching the original Studio Display four years ago.