My ride-or-die fragrance.

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PARIS — Emily Ratajkowski is the new face of Flowerbomb, the bestselling women’s scent from Viktor & Rolf. Starting this month, the multihyphenate will appear in a global campaign for the floral ...

We may receive a commission on purchases made from links. Some fragrances live a quiet life of obscurity, while others seem to thrive in the spotlight. But few perfumes in history have the distinction ...

The Dutch design duo behind Viktor & Rolf, Viktor Horsting and Rolf Snoeren, are known for their incomparable creativity and for pushing the limits of fashion. So it’s no surprise they’ve managed to ...

FRAGRANCE is one of the biggest sellers at Christmas, clocking up 40 per cent of annual sales in November and December. But there is one fragrance that continues to outsell all. Viktor & Rolf’s ...

Catch just a whiff of Flowerbomb and it’s instantly recognizable thanks to its delicate yet musky scent. That’s what made everyone fall in love with the rose, bergamot, freesia, patchouli, orchid, and ...

FLOWER POWER: Flowerbomb, Viktor & Rolf’s blockbuster women’s fragrance, will get new a new advertising campaign for the first time since its spring 2005 launch. “We imagined an image that would be an ...

Ratajkowski opens up to PEOPLE about her earliest scent memories, what her mom taught her about wearing perfume and what she likes men to smell like Hedy Phillips is the Senior News Editor, Style at ...