Formula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide

Salesforce (NYSE: CRM), the world’s #1 AI CRM, and Formula 1 (NASDAQ: FWONA, FWONK, LLYVA, LLYVK), the world’s most popular annual sporting series, today announced the launch of a new fan companion ...
Speedway Digest

Formula 1® and Salesforce expand launch of new Fan Companion Agent as part of extended partnership

Formula 1® and Salesforce have today announced the extension of their partnership in a multi‑year renewal through to 2030. As part of the continued collaboration, Salesforce will power a brand‑new fan ...
Diginomica

Formula 1 uses Salesforce technology to take the lead on personalized experiences

Formula 1 is using Salesforce’s platform to get a tighter grip on its data and to develop personalized experiences for millions of fans around the globe. Zarah Al-Kudcy, Head of Commercial ...