Never Fully Dressed can mean so many things. The brand’s moniker could translate to no outfit is complete without a certain accessory or attitude. It could also refer to the fact that a fashion ...
Interviews with Never Fully Dressed founder Lucy Aylen usually open with how the size-inclusive womenswear brand began at a market in east London. It is a compelling story, but with more than 15 years ...
Never Fully Dressed will open a New York flagship on 8 June, the brand’s first permanent US store, as it sees impressive sales growth in the market, and following a string of pop-ups on the west and ...
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