Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn't have to be overwhelming. Here are 11 things to remember as you're setting up a new GA4 property. As many of us are ...

The introduction of Google Analytics 4 (GA4) earlier in 2023 was bound to cause concern. Moving away from the comfort of Universal Analytics, switching to GA4 can feel complex. It’s a comparatively ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager. Starting July 1, Universal Analytics will no longer collect data. B2B companies looking ...

Migrating your data to GA4 is not currently possible. Here's what you can do instead to prepare before the July 2023 deadline. As you’re preparing to set up Google Analytics (GA4), you’re probably ...

In October, Google made a significant announcement. Its new version of Google Analytics, GA4, would become the default when setting up a new property and prompts to upgrade from existing versions ...