“This generation has more spending money than you'd think,” DKC President Matthew Traub said.

Generation Alpha kids are growing up with technology and social media from birth. Inclusivity and diversity are shaping this generation’s views and values. Understanding mental health is a priority ...

Now that marketers have their heads wrapped around Gen Z and what they're all about, it's time to give a warm welcome to Generation Alpha, the youngest crop of consumers who are just coming into their ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

A new study out of UCLA has found what Gen Z and Gen Alpha females are looking for male representation, and it’s not what ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

What is 'aura farming' and 'clip farming'? It shows the impact of the digital world on young people's experiences.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

Beauty brands are increasingly targeting the youngest shoppers as Generation Alpha becomes a powerful new consumer group. Yahoo Finance Senior Reporter Brooke DiPalma and Yahoo Finance Senior Business ...

Gen Z and Gen Alpha have already reshaped culture so much in recent years, some for the better and some for the worse. Such ...

LANSING, Mich. (WLNS) – It’s Parenting Connection Tuesday, and 6 News is here for you with tips, strategies, and helpful reminders from child development experts on how we can be better parents and ...