German companies may punch above their weight in the world economy, but their names are often impossible to export globally - and they are ditching their umlauts to fit in. The umlaut - Ä, Ö and Ü â€“ ...
German brands such as Dürr and Jägermeister have faced issues from customers in countries such as China, as the umlaut — the dotted accent added to the letters a, o, or u —leads to pronunciation ...
Accenture on Monday announced that it's acquiring German engineering consulting firm umlaut. The services and consultancy company said the purchase will expand its engineering capabilities in the ...