Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: Why we care. App Store ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns. Complex ...

Ongoing campaign sees 100's of malcious apps hit Google Play. Update, March 20, 2025: This story, originally published March 18, has been updated with a statement from Google regarding the Google Play ...

Google introduced new creative formats for iOS App Install campaigns, including co-branded YouTube ads and playable end cards. Target ROAS bidding and expanded AI ...

Google is updating how it attributes conversions in app campaigns, shifting from the date of the ad click to the date of the actual install. What’s changing. Previously, conversions were logged ...

A large-scale ad fraud campaign has resulted in more than 60 million downloads of malicious apps from the Google Play Store, according to a new analysis by Bitdefender. These apps display ...