“Clients get the advertising they deserve.” – Sir John Hegarty. Every great campaign you’ve ever admired, the ones that didn’t just trend for a week but transformed brands for years, never started ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

If the AI beast succeeds by being fed a heavy diet of what’s already been done in the past, advertising agencies and their creative departments should take note and follow suit. Advertising creatives ...