As an observer and participant in the evolution of local media, we were interested to see this tidbit near the end of yesterday’s New York Times article about AOL’s continuing struggle to remake ...

Much of the recent conversation around public media has centered around eliminating federal funding. But the issues facing independent broadcasting go well beyond congressional appropriations and ...

Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.

NEW YORK--(BUSINESS WIRE)--Marvia, a leading distributed marketing platform, has launched Social Campaigns, the world's first solution combining hyperlocal social media management with creative ...

Funders are increasingly critical to the future of local news. But what’s actually moving the needle? Welcome to Grants that Work, a series focused on innovative funder-newsroom partnerships, projects ...

With today’s estimated $135 million acquisition of Where.com – the hyperlocal media company that will soon offer deals based on user geotargeting – eBay not only adds another channel to its growing ...

Retail media networks are projected to be worth $179.5 billion by 2025, but capturing share and achieving long-term success won’t hinge solely on growing their customer base. With over 200 retail ...

New advanced tools boost ROI for advertisers, including Verisure, delivering four times more clicks for the same budget ...