According to the Taboola Newsroom report, engagement now builds steadily through updates on schedules, squads, tournament developments and leadership moves.

The IPL 2025 final between Royal Challengers Bengaluru and Punjab Kings has established a new television viewership record in India, drawing 169 million viewers according to the Broadcast Audience ...

The much-anticipated Indian Premier League (IPL) 2025 season commences today (march 22), but with a significant change for viewers: the era of free IPL streaming has largely concluded. With the ...

The surge is being led by strong interest in T20 cricket, which alone accounted for 16 million pageviews, registering a 240% jump. Much of this traffic has been driven by coverage around schedules, ...