Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. This article is more than 7 years old. Every entrepreneur ...

Business owners often spend a great deal of time and resources on keeping their existing clients, by cultivating good relationships and maintaining a high standard of customer service. Consistently ...

One of our founding fathers, Benjamin Franklin, said, “An ounce of prevention is worth a pound of cure.” It’s common sense yet not common practice. In business, one way to put an ounce of prevention ...

In business, as in social situations, first impressions are crucial. Giving a bad first impression can lose you the confidence of prospective employers, customers and clients, and even cost you ...

I tend to be fairly introverted when meeting people for the first time, especially in large group settings. I often get nervous or anxious when first arriving to a party or industry event, ...

It turns out the old adage, “You never get a second chance to make a great first impression,” may not be true after all. There’s a great deal of pressure around making a positive first impression–and ...