InMobi co-founder Abhay Singhal forecasts that by late 2026, AI-powered, interactive ad formats will let consumers engage with digital ads much like in-store assistants. Speaking at an ADWEEK event, ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

A new Omnicom and iHeartMedia study finds audio drives a 22-point lift in ad recall and identifies which formats deliver the ...

OAK Interactive earns three Google Ads certifications, strengthening AI-driven search, display, and performance ...

ADWEEK and InMobi predict that by late 2026, AI-powered ads will enable real-time, personalized interactions similar to speaking with a store associate. This shift is expected to replace static, ...

Some may think autonomous vehicles will stifle the growth of ride-share companies like Lyft and Uber, but actually it’s the opposite as other companies begin 2026 by creating new types of advertising ...

Reddit introduced "Interactive Ads" this week -- a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

“Interactive sponsorships” specialist Megaphone TV, which focuses its efforts on audience engagement, has officially brought to market a product the company’s “premier” broadcast partners have access ...

FuboTV, the leading sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The ...