When Ipsy launched in 2011, the company focused on shipping full-sized beauty products out to big-time beauty enthusiasts. It was during an era when YouTube-based makeup tutorials were on the rise, ...
Michelle Phan may have got a humble start on YouTube, but she is well on her way to helming a billion-dollar unicorn: her subscription beauty sampling business, Ipsy, last month raised $100 million to ...
On her wildly successful YouTube channel, Michelle Phan has harnessed the power of makeup to transform herself into Snow White, Princess Jasmine, Mulan and more. But these conversions pale in ...
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