While Picatic, at one point, struggled with a pay-what-you-want model before moving on to a freemium model, the hard work that the company put in to their business model clearly worked; speaking at ...

Jayesh Parmar and his company, Picatic, had a product that looked good, that users liked, and was profitable. But the fact remained that it was what he calls a "me-too" product: It was a web service ...