Shop TODAY independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Can lab-grown diamonds earn the same status as natural ...

We are gathered here today to discuss an issue that grinds our gears: the number of people who mistakenly believe LabGrown diamonds and cubic zirconia are the same gemstone. This myth causes many ...

Valentine's Day is big day for jewelry, with consumers spending nearly $4 billion last year. However, a recent GMA investigation found that shoppers may not be getting what they thought they were ...

The world’s two most powerful diamond companies are making quiet but decisive moves to counter what some insiders are calling an existential threat to the industry — the growing popularity of ...

Lab-grown diamonds are gaining traction among shoppers who want maximum sparkle without the traditional markup. Many buyers now choose lab-grown stones over natural diamonds for several reasons. But ...

Does anything really last forever? SAMUEL ORD details the multifaceted challenges facing the diamond business.