PARIS, FRANCE - MAY 23: Close-up detail view of a blue turquoise fluffy Labubu monster charm doll, next to a yellow Labubu doll, on May 23, 2025 in Paris, France. (Photo by Edward Berthelot/Getty ...

When I first heard about Labubu, I had the same questions as everyone else: “Why is it called Labubu?” and “Is it supposed to be cute or ugly?” and “Why are people so obsessed?” But now the smirking ...

Labubus, the mischievous elf plush toys seen hanging on every celebrity’s designer bag this summer, have gone viral across the world, but now we know exactly how popular—and profitable—they have been.

Labubu dolls have become a $27 status symbol. Now, high-end brands are testing whether fans are willing to pay luxury prices for crystal-encrusted Labubus or $2,500 bags with the ugly-cute monster.

Labubus, plush monster dolls with razor-sharp teeth and mischievous smiles, are the latest product to go viral on TikTok, where obsessed consumers are racking up millions of views showing off their ...

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