The ‘Live Unbutton’ global campaign was released last autumn. Creative agency BBH Asia-Pacific latest spot moves away from the provocative “Who do you want to unbutton?” theme and takes on takes the ...

Levi's puts the focus on the 501 brand in its latest "Live Unbuttoned" digital campaign. The ads and microsites, featuring up-and-coming artists, offer a glimpse of the real person behind the ...

Levi Strauss is launching its first global marketing campaign for its button-fly 501 jeans in which print and television ads contain the same theme, content and slogan -- "Live Unbuttoned" -- the ...

The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign. Video content from vertical BMX rider and XGames ...

Experiential agency Kommado has completed a pan European mobile projection campaign for Levis 501, simultaneously targeting 11 countries. The activity celebrated the European launch of the denim giant ...