Over the last 75 years, Dunkin' has evolved from a modest donut shop into a global juggernaut. The brand offers everything from canned and bottled coffees to breakfast sandwiches to stuffed bagel ...

The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the teams new primary mark, which contains core elements from the ...

Walmart is starting 2025 with a bold new look. For the first time in almost two decades, the retail giant has updated its logo as part of a broader brand refresh that bridges its storied history with ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

A long-time Cincinnati restaurant and microbrewery has announced a full rebrand, complete with a name change.

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...