CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

Add Yahoo as a preferred source to see more of our stories on Google. The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline ...

ChatGPT revealed 8 ways grocery store loyalty programs quietly raise costs while making you feel like you're saving money.

JetBlue’s loyalty programs and premium experiences were bright spots in an otherwise disappointing quarter and amid questions ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study ...

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization ...

The Global Banking & Finance Review Awards programme has officially opened nominations for Best Client Loyalty Program 2026, ...

Paytronix, an Access Company and leader in guest engagement solutions, today announced the release of the Paytronix Rewards Hub, an upgrade to its guest engagement platform that delivers a modern and ...

Nandika Suri is charged with expanding loyalty membership and deepening engagement, while Sabrina Callahan will pursue a ...

Many shoppers are sitting on untapped value from memberships and loyalty programs they already pay for. From free prescriptions to hidden travel credits, these benefits can easily outweigh annual fees ...