The iPhone 17e, announced March 2, is built around Apple's latest-generation A19 chip — the same processor powering the flagship iPhone 17 lineup. It also adds C1X, a next-generation cellular modem the company says is roughly twice as fast as the modem in the iPhone 16e.

Apple finally has cemented its "good," "better," and "best" tiers for its MacBook models.

Neo has found a glitch in the price Matrix. Apple is continuing its affordability offensive with the pending release of the MacBook Neo, which is the company’s cheapest digital notebook ever. The product will set customers back just $599 for 256g storage (and $699 for 512g),

The news comes one day after the tech giant raised prices on its new generation of signature models.

Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599.

Today was Apple’s third day straight of product launches, with the MacBook Neo being the third new Mac to debut.

Apple unveils a wave of AI-powered devices, including new Macs, iPhones, and iPads, all built around on-device intelligence and next-generation Apple silicon.

The MacBook Neo is Apple’s newest low-end MacBook, but there are still plenty of reasons to buy Apple’s midrange laptop.

Apple CEO Tim Cook promised a “big week” of product announcements including the introduction of a new budget-friendly iPhone 17e, a new entry-level MacBook Neo, updated iPad Air models, refreshed monitors and higher-end chipsets.