You may be a free spirit, but you probably wouldn't jump in your car and embark on a cross-country road trip without planning - planning your route, the stops along the way, where you'll stay, and ...

When two companies strategize on a co-marketing effort, they do so with the intent of jointly developing a new product that can be used to leverage and reinforce the power of each brand. Co-marketing ...

Often regarded as a soft science, the ROI of marketing programs can be difficult to measure. There are many reasons for that, but here five of the most prominent: Programs are often put in place ...

With most e-mail marketers busy dispersing new promotional content, there is seldom time for considering the long view. Concentration on the here and now means that important issues, which can improve ...