Do others see you as a reckless risk-taker who behaves compulsively without weighing potential consequences? Or a courageous risk-taker who takes responsible risks? A groundbreaking psychology study ...

In a recent study published in the Transportation Research Part F: Traffic Psychology and Behaviour journal, researchers explored how individuals perceive the risks associated with driving while under ...

For decades, researchers have assumed that people overestimate the risk of dramatic causes of death, such as road traffic accidents. The reason given for this was that such deaths are the subject of ...

It's no secret that people vary in their pandemic risk perceptions. Source: Emily Parrish, used with permission. I’m sure you’ve noticed that people vary in their assessments of pandemic risks. It’s ...

Over the last five years Army Aviation has driven down Class A mishaps to less than one in 100,000 flight hours. One might ask, where do we go from here? Despite this success, we have to remain ...

When describing treatment risks to patients, using percentages or a range of percentages is more effective than using qualitative terms such as “uncommon” or “sometimes.” Variance in interpretation is ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

Have you ever had a client who unexpectedly loses their nerve amid jittery markets? It’s not uncommon to see clients whose risk tolerance suggests they should be able to withstand the fluctuation in ...