The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...

Streaming industry leaders are advancing personalization technologies, ad standard updates, and FAST channel strategies to address shifting viewer demands. A May 13 panel will examine AI-driven ...

SEOUL, South Korea--(BUSINESS WIRE)--GMO-Z.com TECH KR, Inc. launches "AdAffiliate" on March 19, 2026 — a new non-incentive CPI advertising service that integrates SNS programmatic advertising, DSP, ...

With digital ads booming, Amazon's scale, AI-driven ad tools and diversified model may give it the edge over The Trade Desk.

From the Radio World “Who’s Buying What” page: 88.3 WBGO(FM), licensed to Newark, N.J., is the only full-time jazz station in the New York City tri-state area. This fall, it partnered with SoundStack ...

If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal ...