Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

DALLAS, TEXAS / ACCESS Newswire / July 14, 2025 / A Parent Media Co. Inc. (APMC), a leader in ad-supported streaming and digital content distribution, is pleased to announce the completion of a ...

Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide ...

The effective reach of ad buys on DSPs (demand-side platforms) has improved this year -- thanks to a reduction in the amount of MFA (made-for-advertising) sites bought -- but it still represents a ...