DeepIntent launched a tool to assist pharma brands and marketing agencies in reaching target audiences and activating programmatic campaigns, the ad-tech firm said Wednesday. Called Patient Planner, ...

Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs. Campaign management software helps you automate the manual tasks ...

Marketing campaigns can be a hassle to organize and track, especially with the overwhelming amount of content in both digital and traditional media. Meet MarketWide, a user-friendly campaign ...

Equativ, a global independent ad tech company, today (January 22nd, 2025) announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...