“Push” vs. “pull” is an important marketing concept, especially in hard goods like consumer electronics. Briefly stated, a “pull” strategy is one where the brand’s appeal is built and strengthened to ...

To make as many sales as possible, you want your business to build brand awareness that causes customers to want your products, and then you make those products as widely available as possible. The ...

A push marketing strategy is when a manufacturer or wholesaler tries to market products to its direct customers -- distributors or retailers -- as opposed to end customers. The goal is to convince ...

The old-school approach of “push” marketing works well in the early stages of a business, where you need to get your name out in front of many customers and establish your place in the market. “Pull” ...

Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When ...

Former US President and General, Dwight D. Eisenhower, used to place a piece of string on a table and proclaim, “Pull the string and it will follow wherever you wish. Push it, and it will go nowhere ...

Marketing is most effective when creativity is paired with a data-driven strategy. Reaching the right customers — and generating consistent revenue — requires understanding how people actually ...

Fishing on Ashumet Pond is one of the most relaxing things in the world. But good luck catching anything! Unless you’re Kevin. Kevin loves fish, he wears fish shirts, he puts fish bumper stickers on ...

State-of-the-art digital marketing is constantly evolving. Just as the Internet allowed savvy marketers to go from sending direct mail to email, the rise of the mobile economy is permitting marketers ...

Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer ...

Nowadays, with the ever-changing online landscape, the channels you choose to reach your potential customers are more important than ever. You need to deliver timely content to engage user interests ...