A smartphone displays a vibrant Roblox promotional image featuring colorful characters and the bold white Roblox logo against a glowing blue background. The image appears inside an editing window, ...

Roblox surpassed Steam and PlayStation’s combined monthly hours in 2025, recording over 10 billion hours of engagement. Read more here.

I expect Roblox to beat analysts’ estimates for bookings and EPS when it reports its Q1 earnings on May 1st. The new rewarded video ads offering could help Roblox monetize its non-paying users and ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...